Driving Spontaneous Buys with Coca-Cola ASEAN & South Pacific: Digitalisation Strategies

In the recent years, businesses have been moving in big strides towards digitalisation, seizing the opportunity to capture their targeted, online customers. Without a well-thought-out strategy, activities and data can get fragmented. As a pioneer in the space, Coca-Cola led the omnichannel strategy: an all-in-one platform that radicalises the customer experience to make it more personalised and makes way for purchases that are more efficient and seamless. However, it can costly and challenging for small enterprises to mimic this with low profit margins and resources to emerge as a competitive player in the market. How can they oversimplify and focus on what they have to make a sizeable impact in the industry?

Andrew Hill, the Digital Acceleration Strategy and Enablement Director, shared his insights on how the role of data has an integral role to play in the dynamic eCommerce landscape. With more companies exploiting the digital space, the route-to-marketing evolves further to cater to specific audiences. In this exclusive interview with Digital Food & Beverage Asia 2024, Andrew delves deeper into the intricacies of marketing and going digital, for these two can work in synergy to build a more complex yet robust future.

• The integration of the social space – what can businesses gain from leveraging on digital means to capitalise on every transaction and spontaneous purchase made?
• Satisfy your customers’ insatiable urges – redefine their experience with food service aggregators such as GrabFood!
• Small margin pools serve as a catalyst – whilst this does not sound like an easy feat, we can draw upon retailers or third-party data to obtain a substantial picture of what it takes to bring that dollar as far as we can!

Dive into the full interview now to hear more!