Digital Food & Beverage Asia Summit 2025 Blog

Kenneth Lau, Global Digital Commerce Lead from Mondelez International, shares his insights on how to steer the wheel when navigating the headwinds, weighing the costs of targeted marketing with increased conversions as well as pulling out insights on customer lifetime value to make big strides towards customer satisfaction and brand reputation.

In a post-event Q&A with Pavangopal Alavattam and Nizar Naushad, we find out about his experience in discovering the right balance between rapidly expanding a D2C network in F&B and ensuring the utmost quality control the fresh department. To make it more challenging, he’s doing this while overcoming regional nuances across the diverse markets in APAC!

In this exclusive post-event Q&A with Kate Muslayah, find out if brands are and should be moving back to offline ad and promo spend, how to provide personal customisation to value-seekers who are all about finding the best within their budget, and meeting the rising consumer and business expectations.

Getting constant requests from your biggest group of consumers for products with high-nutritional value? Trying to decide whether to stock up on the trending product because no one knows how long it's going to last? The use of Generative AI is rising in the Food & Beverage industry, and it's not surprising that we have solutions such as FoodGPT, catered to the F&B industry. 

In this infographic containing 3 exclusive post-event Q&As with Athikom Kanchanavibhu, we discover how Generative AI is disrupting the Food & Beverage industry.

As much as loyalty can be intangible and unmeasurable to some extent, there is a pressing need for them to improve customer retention through incentives such as discounts, promotions, and exclusive offers. Such perks enhance customer engagement, repeat business, and even boost conversion rates. Kate Muslayah, Founder & Director of eCommerce Me, shares her insights on navigating the complexities in retaining customers in an ever-changing & uncertain landscape, touching on risks & challenges businesses can run into when leveraging on AI and ML.

Andrew Hill shares his invaluable insights on how digitalisation and marketing come hand in hand to capitalise on every impulsive purchase the demand generation has made. As the F&B business industry is one that is complex and laden with many uncertainties, he describes how small companies can leverage on resources as well as third-party apps to optimise them as much as they can so that they can make a difference. 

Aiden Wang, Country Lead, eCommerce at Kraft Heinz New Zealand delves into the importance of collaboration between various stakeholders and how KraftHeinz is reinventing their omnichannel marketing to focus on what they can offer, coming up with a plan that is mutually-beneficial. Find out how you can create a 360 omnichannel for your suppliers, retailers, customers, and the various touchpoints for each stakeholder whilst using technology to push your company further. 

Is influencer marketing emerging as a dominant force in media marketing? Is the food and beverage industry ready to embrace the latest marketing technique? For those entering for the first time, do you have the right arsenal under your belt? Get your answers from this exclusive Q&A with Arif Ehsan, Assistant Vice President - Head of Digital MArketing & Loyalty at Jubilant FoodWorks Ltd!

Kate Whitney explores the top long-term strategies she's utilising to explore opportunities in the global wine industry, helping brands connect with their consumers and increase revenue opportunities and D2C sales with the power of AI and data.

Innova Market Insights revealed the COVID-19 pandemic had a significant impact on the way consumers interacted with food and beverage businesses. 35% of people reported their reliance on food delivery systems increasing—unsurprising, given the circumstances at the time. Only, these numbers haven't wavered toward the negative; understanding convenience, people around the world are now more reliant on the digital realm for consumption habits involving the F&B industry. The Asia-Pacific region alone is predicted by experts to face a remarkable 11.44% growth in the online food delivery market.

Over the past few years, with the rise of quick commerce, the food and beverage industry has been dramatically transformed. As consumer buying behaviour shifts towards online ordering, the demand for quick and reliable fulfilment has become essential. Revenue in the online food delivery market in Asia is expected to reach US$564.70 billion by 2023, with a projected annual growth rate of 11.44% between 2023 and 2027.

Furthermore, Southeast Asia's online food delivery spending is anticipated to grow more than two times faster than the region's total food service spending over the next five years, with a compound annual growth rate (CAGR) of 24.4%.

For your business to succeed in the food and beverage industry, you need to engage the right demographic and be at the forefront of changing trends.

After all, you’re competing with an increasing number of tabs and channels to grab the attention of 4.8 billion social media users. To help you get the most out of your social media profiles, we’ve put together some top tips on using social media for real results. Let’s get into it!