How to Promote Innovative Growth in the Ever-Shifting eCommerce Landscape

The fusion of technology is permeating into every business in the F&B industry – do you know that 69% of them reduced operating costs with chatbots and automation using AI?

It’s not about promoting your hot-selling burger as much as you can but rolling out the right marketing strategies to maximise sales. At the end of the day, marketing and sales go hand-in-hand in to combat what lies ahead – sudden disruptions and uncertainties in customer purchasing behaviour, integration of offline and online marketing strategies, as well as risks and challenges they run into when adopting new technologies.

In this fast-paced age, Generative AI empowers businesses to be proactive with fresh content and captivating visuals to grab fleeting customer attention.

Kenneth Lau, Global Digital Commerce Lead from Mondelez International, shares his insights on how to steer the wheel when navigating the headwinds, weighing the costs of targeted marketing with increased conversions as well as pulling out insights on customer lifetime value to make big strides towards customer satisfaction and brand reputation.