Athikom Kanchanavibhu

As the Executive Vice President of Digital & Technology Transformation at Mitr Phol Group, Asia’s leading sugar and bio-based product producer, Athikomhas over 20 years of experience in digital business transformation across various sectors. With a strategic blend of business strategy, human capital, technology, and innovation, he enhances business performance. He is a PMP and SAP-certified professional, honored with the CIO75 ASEAN award (2021-2022) twice.  His leadership has driven transformative initiatives in seven industries, leveraging business solutions, B2B2C commerce, automation, data analytics, digital marketing, cybersecurity, cloud computing, and infrastructure.

He has shared expertise at platforms like Microsoft Envision, SAP Asian Innovators Summit, The Economic Times, and IDC Business Forum. With a Ph.D. candidacy, MBA, and MIS from Chulalongkorn University, and as an Advisory Board Member for the ASEAN Innovation Business Platform, he actively contributes to the regional business and innovation landscape.  As he prepares for the Digital Food & Beverage Asia Summit 2024, he is enthused to discuss the impactful role of Artificial Intelligence, particularly generative AI, in revolutionizing product development, content creation, and personalized marketing strategies, drawing from Mitr Phol Group’s digital transformation journey.