Elaine Soh

Elaine is a seasoned professional with over 15 years of experience in the banking industry. In April of 2020, she embarked on an exciting new journey by founding Tasty Snack Asia, an innovative e-commerce platform specializing in a diverse portfolio of snack products. Born and raised in the vibrant city of Singapore, her entrepreneurial spirit and keen business acumen drove her to seize opportunities, even during challenging times.

Her transition from banking to entrepreneurship was inspired by the evolving consumer behavior during the COVID-19 pandemic. Recognizing the increasing preference for online shopping, she launched Tasty Snack Asia to provide customers with high-quality snacks at affordable prices. By sourcing snacks directly from manufacturers and maintaining a commitment to high quality products and affordability, their platform has thrived in this digital age.